OPINION | Views expressed in this article do not necessarily reflect those held by Sarah Palin.
A Super Bowl ad featuring Fox News host Greg Gutfeld is guaranteed to upset left-wing late night hosts like Stephen Colbert, Jimmy Fallon and Jimmy Kimmel.
Gutfeld, who hosts the late-night show “Gutfeld!” at 11 p.m. ET, has become undisputed “King of Late Night” by attracting far more viewers than his competitors at ABC, CBS, and NBC.
The Super Bowl ad features Gutfeld wearing a crown, holding a staff, and sitting on a throne. You can watch it here:
The ad begins with guest Tyrus hilariously mocking liberals by wondering aloud whether wearing armor is “cultural appropriation.”
Gutfeld says, “Hello, America!” as if he is about to being a soliloquy.
The ad hilariously and abruptly ends after just 15 seconds due to the steep price of Super Bowl ads.
Gutfeld has been dominating other late-night shows with an average total audience of roughly 2.355 million viewers.
After “Gutfeld,” the second place show is CBS’ “The Late Show with Stephen Colbert” with 2.143 million viewers.
NBC’s “The Tonight Show with Jimmy Fallon” came in third with 1.318 million viewers. Lastly, ABC’s “Jimmy Kimmel Live!” received 1.084 million viewers.
This swing in viewership indicates that many Americans may be getting tired of the left-wing hosts ABC, NBC and CBS.
“Gutfeld” is a breath of fresh air as he’s not afraid to criticize the Joe Biden and the Democrats who are wreaking havoc on the U.S. economy.
Even in the most coveted demographic for advertisers, Gutfeld beat out competitors by gaining more viewers in the adults age group 25 to 54.
Gutfeld averaged 397,000 viewers in the 25-54 age group while Colbert recieve 373,000 viewers, Fallon at 372,000 viewers and Kimmel at 264,000.
More on this story via Western Journal:
Gutfeld was also far ahead of other cable competitors, including MSNBC’s “The 11th Hour with Stephanie Ruhle,” which had an average of 1.381 million viewers and CNN’s “Don Lemon Tonight,” which had 665,000 viewers.
“I’m interested in pulling people in who want to have a good time and are open to stuff — but a lot of it is just weird stuff from me,” Gutfeld said regarding his success.
Gutfeld said he avoids the lecturing tone of other shows, according to Forbes.
“People don’t go to entertainment for homework,” he said. “You don’t pay for homework. And it feels like there’s been this modern kind of woke culture where everything is being informed with a lesson you have to learn — it’s like, I don’t need to be lectured. I didn’t come here to be told how this is oppression and I have to, like, learn about these things. I came to be entertained.”
“I spend a lot of time talking about media. Because I know the internal flaws of it. I know what’s wrong with things. Because I was in there and knew who I was working with. I know the assumptions that reporters and editors have, and how they try to please their peers,” he said.
Gutfeld said his show is different by design.
“People have had it with being told that every institution in your life is somehow oppressor vs. oppressed. The thing we did was we said we’re no different than you are. We’re looking at this stuff with a jaundiced eye. We get it. We’re on your side. So, I think it’s a combination of we’re entertainment, and we’re not homework,” he said.