Starbucks Pledged To Hire 10K Refugees. Veteran-Owned Coffee Shop Has A FIERCE Response

A veteran-owned coffee company, the Black Rifle Coffee Company, responded to Starbucks’ pledge to hire 10,000 refugees by making a pledge of their own—to hire 10,000 veterans.

These guys mean business.

Check it out (via Allen B. West):

Following Starbuck’s announcement about their refugee hiring plan, Black Rifle announced on a social media channel, “Black Rifle Coffee Vows to Hire 10,000 Veterans.” While BRCC is unlikely to have a need for 10,000 new employees this year, the commitment to hiring veterans is not new and has been a bedrock of their hiring practices since Evan founded the company, “Black Rifle Coffee has [always] vowed to hire Veterans and Patriots, we didn’t adopt this vow on the heels of anything to drive a bullsh*t touchy feely false sales projection!”

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The company currently employs 50 people, so while they said they don’t project a need for 10,000 employees anytime soon, the company is exploding with growth (per one source) and are always hiring—veterans especially.