Since his election victory just over a year ago, President Donald Trump has inadvertently spawned a “resistance” movement.
The super-liberal, anti-Trump brigade have organized marches, boycotts and protests against the President.
Now, the movement is also looking to set-up shop just a couple miles from the White House with the construction of a hotel catered exclusively to Democrats.
Bloomberg reports founder Katherine Lo looks to construct the hotel “with a premise that’s built around liberal activism and civic engagement”:
The first thing you’ll see when you walk into Eaton Workshop, a hotel opening in late spring 2018 in Washington, is a custom-commissioned video art installation by AJ Schnack, shown on a series of vintage-style television screens. All day long, it’ll broadcast a montage of footage from the presidential elections of 2012 and 2016 that’s built around one pointed question: How did our country get where it is today?
It’s not a subtle statement, and it’s not meant to be.
In Trump’s Washington, Eaton is planting a clear flag as a haven for Democrats. It’s the world’s first politically motivated hotel, the flagship for a global brand that’s built around social activism and community engagement.
According to the report, “liberal philosophy” will be woven into “every aspect” for guests.
Far-left paradigm will be the focus of the hotel’s mission:
Among the Washington location’s programming signatures will be a sort of TED talk series driven by the liberal agenda, consisting of fireside chats and rooftop lectures that Lo hopes will be free, open to the public, and streamable as Eaton-branded podcasts.
The report mentions Lo will exclusively hire those who champion causes sympathetic to her hotel’s ideology.
When she said “every aspect,” she meant it; the food will feature “a heavy focus on vegetables from the onsite garden,” the mattresses will be made from organic material, the mini-bar will include “an activist toolkit,” and they even put up posters for relevant liberal movements in the bedrooms.
Lo plans to open up other locations in San Francisco and Seattle, with “political statements…tailored to each property.”
She admits not everyone will be interested in her hotel, but her business is steering towards making change (perhaps more so making money):
“Self-selection is definitely one of our strategies,” she says about branding and marketing materials that directly appeal to the “woke” crowd. “We wanted to emphasize that it’s a place for people who are thinking outside the box and want to effect a change in the world,” she says.
Though she repeatedly talks about fostering a culture of diversity and inclusion, Lo also tells Bloomberg that “the goal isn’t to bring together left and right.” Instead, she wants to create “a diversity of fields and backgrounds as well as gender and ethnicity.” In other words, her hotel should represent the antithesis of the Trump hotel that’s just a few blocks away, offering an intellectual playground to those who may feel marginalized by the current administration’s agenda.
This is partisan politics playing out on the city’s hotel scene; whether that will hurt or help Lo’s bottom line remains to be seen.