After Keurig removed advertisements from Sean Hannity’s show, fans began posting videos of themselves smashing their machines into little pieces, according to BizPacReview.
They’ve clearly made an impression, because the company CEO just issued an apology.
Check it out:
In a memo to employees obtained by The Washington Post reporter Erik Wemple and shared online, Gamgort said “the decision to publicly communicate our programming decision via our Twitter account was highly unusual.”
“This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent,” wrote Gamgort.
Here’s a piece of the memo:
Here's part of the memo that Keurig CEO Bob Gamgort sent to company employees today regarding "Hannity" flap. pic.twitter.com/bGNEfGapqd
— ErikWemple (@ErikWemple) November 13, 2017
A few pointed out that the company seemed to point the finger:
Blame it on the social media editor https://t.co/AgvHklQlra
— Daniel Victor (@bydanielvictor) November 13, 2017
Conservatives have been smashing Keurigs all across the internet:
— Angelo John Gage (@AngeloJohnGage) November 12, 2017