The CEO of Black Rifle Coffee, Army Special Forces veteran Evan Hafer, took a swipe at Starbucks again this week when he insinuated on Fox & Friends that the company’s pledge to hire 10,000 refugees was a political stunt.
Hafer went on to say that hiring vets was not about publicity for Black Rifle—it’s simply “who we are.”
Check it out (via BizPacReview):
“Our plan is to build 600 stores in the next six years. I’m gonna try to push this forward with the community behind me,” the Army Special Forces veteran said.
The veteran noted that his company planned to hire from the pool of post 9/11 veterans whose unemployment rate is around 6.3 percent.
He [then] explained, his company has an above 50 percent hire-rate of veterans.
Hafer also expressed his support for police as he noted all the profits from his coffee called “Thin Blue Line” go to Blue Lives Matter.
Watch for yourself: