Sears and Kmart are dropping Trump Home products from their online stores, per Daily Mail.
Trump products were never sold in stores, but items are being discontinued online so as to focus online attentions on “most profitable items.”
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Both Sears Holdings Corp and Kmart Corp have discontinued online sales of 31 Trump Home items, while new details emerged showing sales of Ivanka Trump’s brand fell in the weeks before Nordstrom Inc stopped carrying her products.
Sears and its wholly owned subsidiary, Kmart, disclosed their decision on Saturday, saying it was part of a push to focus their online business on the most profitable items.
Trump products were amongst a list of other brands eliminated from Sears and Kmart websites.