Many women who consider abortion often struggle with the difficult choice of whether or not to have their child.
One clinic is looking to ease the pain, or distract from it, through making the abortion procedure appear to be an insignificant decision.
Per Life News:
Though small, the abortion chain has worked hard to stand out by embracing its work killing unborn babies in abortions. They treat abortions as just another health procedure, and they are proud to offer they.
“We want to be really out loud about what we do,” Melissa Grant (pictured), Carafem’s vice president of health services, told Stat. “Abortion. Yeah, we do that.”
The clinic is going to great lengths to make their patients comfortable:
Here’s more from the report:
… Carafem’s clinic has a chic aesthetic that includes pink plush chairs in exam rooms and framed photos of smiling millennials fit for a magazine spread. Clinic staffers offer patients tea and snacks.
“We want this to be the best health experience you’ve ever had,” Grant said. “Not just the best women’s experience you’ve ever had.”
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Doctors, on site three days a week, see patients in exam rooms that are as “de-medicalized as possible” to reduce anxiety, Grant said.
The clinic also seems to market out the procedure, promoting it among college campuses:
The abortion group especially has been targeting young, college women – the age group most likely to have an abortion. According to the report, Carafem has been advertising on college campuses across Atlanta. One of their ads about abortion and birth control shows blushing and winking emojis along with the words “new sights… new sounds… new experiences.”
The abortion chain told Stat that 90 percent of its Atlanta patients so far have been in for abortions.