Democrat congressional candidate Pat Davis, who is seeking to represent New Mexico’s 1st Congressional District, launched a new campaign advertisement against the nation’s largest pro-gun organization.
The ad begins with Davis staring directly at the camera and saying, “F*** the NRA.”
The candidate proceeds to ridicule the pro-gun lobby with New Mexico mountains in the background, “Their pro-gun policies have resulted in dead children, dead mothers and dead fathers. I’m Pat Davis and I approve this message because if Congress won’t change our gun laws, we’re changing Congress.”
As the Daily Caller reports, the profanity aired without being censored on a local news channel: “The explicit ad aired on CBS affiliate KRQE on Friday, the local station reported. The ad ran uncensored, which KRQE general manager Bill Anderson attributed to federal election rules.”
Anderson explained in a statement that according to Federal Election Commission rules and regulations, his network has to grant the same amount of coverage to each candidate and his network cannot alter the content of the ad. Anderson said:
We received a request for air time from a legitimate federal candidate for office, and according to federal election rules we are required to give him the same access as his opponents. This station, by law, is not permitted to censor or in any way edit this commercial. What we can control however, is the 15 seconds of air time preceding it, which we will use to warn the viewer of a possible offense, explain our own views, and cite the federal laws imposed on candidates and tv stations.
“Being polite hasn’t gotten us anywhere so maybe it’s time to do something different,” the congressional candidate said when asked about the ad. “I think the only people who are going to be offended are the NRA.”
Here’s how some people responded to the ad, from KRQE:
But is it just a publicity stunt and will it cost the Congressional District 1 candidate votes?
“You only see these Hail Mary attempts among candidates who are really desperate at this point in a race,” UNM Political Science Professor Gabriel Sanchez said after KRQE News 13 showed him the ad. “That’s where you see attack ads that are much more aggressive, that’s where you see these kind of out-of-the-box approaches is really when candidates know, ‘I’ve got to make up some ground. I’m running out of money and I’m running out of time.'”
Some people KRQE showed the ad to thought it was improper decorum for a Congressional candidate.
“I don’t think it’s appropriate in a professional setting,” said Avalon Vanis of Albuquerque.
“Opening up with foul language, regardless of what we’re talking about, I think for a lot of people might question Davis’ overall decorum and quote-unquote “electability,” Sanchez added.
Others say they don’t care because they agree with the message.
“I don’t care if he cusses on TV,” a viewer said. “It’s fine. It’s appropriate for the situation.”
One of Davis’ opponents in the congressional race, Deb Haaland, condemned the ad. She said, “The NRA and the arms industry are responsible for horrific preventable deaths all across America — with communities of color hardest hit by this epidemic of violence. I fully understand the anger many people are expressing, and I share it — even if I might use different words.”
Check out the ad below: