Anti-Gun Protests Backfire As NRA Scores Record-Breaking Fundraising

CARIBBEAN SEA - SEPTEMBER 8: In this NOAA handout image, NOAA's GOES satellite shows Hurricane Irma as it moves towards the Florida Coast as a category 4 storm in the Caribbean Sea taken at 14:45 UTC on September 08, 2017. Hurricane Irma barreled through the Turks and Caicos Islands as a category 4 storm en route to a destructive encounter with Florida this weekend. (Photo by NOAA GOES Project via Getty Images)

The National Rifle Association took some heat from anti-gun activists earlier in the year after some of them tried to pin the horrific shooting incident at a Florida high school on the organization. Several of the students organized marches across state capitols and Washington D.C. against gun ownership and the NRA.

Those same activists went after commercial organizations and called for them to cancel promotional offers to NRA members and to stop all financial contributions to the pro-gun organization. Businesses like Delta Air Lines, United Airlines, and Budget car rental services are just a few businesses which have cut ties with the NRA.

“The liberal strategy of accusing the NRA of being complicit in shootings even though neither the organization or its members have had anything to do with the crimes committed is starting to reap results — Just not the results the Left were hoping for,” Twitchy reports.

As Miami Herald reports, the full-out assault on the NRA has resulted in the group breaking a 15-year fundraising record.

Check it out:

The National Rifle Association’s Political Victory Fund raised $2.4 million from March 1 to March 31, the group’s first full month of political fundraising since the nation’s deadliest high school shooting on Valentine’s Day, according to filings submitted to the Federal Elections Commission. The total is $1.5 million more than the organization raised during the same time period in 2017, when it took in $884,000 in donations, and $1.6 million more than it raised in February 2018.

The $2.4 million haul is the most money raised by the NRA’s political arm in one month since June 2003, the last month when electronic federal records were readily available. It surpasses the $1.1 million and $1.5 million raised in January and February 2013, the two months after the Sandy Hook school shooting in Newtown, Connecticut.

Most of the donations, $1.9 million of the $2.4 million total, came from small donors who gave less than $200.

Here’s what some people are saying:

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The NRA recently announced that Yeti, a company synonymous with coolers and country music, was cutting ties with their organization. The announcement resulted in several owners of Yeti coolers destroying their products or otherwise deciding to boycott the company.

As Fox News reports, the announcement may have been mischaracterized as Yeti claims claims they were notifying all organizations in which they serve a discount program that the organization would be ending the program. Yeti subsequently followed-up with the NRA and said they would be offering their members a custom discount.

Per Fox News:

The NRA emailed its members that the Austin-based company “suddenly, without prior notice” indicated that it wanted to cut business ties with the NRA Foundation, The Statesman reported.

Since the initial report, some customers have taken to social media to destroy their Yeti products, including the #YetiCoolerChallenge, where a woman blows up here cooler.

The company is about 10 years old but rose to prominence in recent years. Chris Jansen, a country singer, wrote about the cooler in his 2015 hit “Buy Me a Boat.”


News4Jax reported that it obtained the NRA email that claimed that the company refused to say why it “will no longer sell products” to the foundation.

Yeti—which sells coolers that reach $1,299– worked to clarify its position. The company said that it notified the foundation and other organizations, a few weeks ago, that it was “eliminating a group of outdated discounting programs.”

“When we notified the NRA Foundation and the other organizations about this change, Yeti explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation,” the statement read. “These facts directly contradict the inaccurate statement the (NRA) distributed on April 20.”


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