Hallmark Will Soon Debut ‘LGBTQ Storylines, Characters and Actors’ In Push For More Diversity

OPINION | This article contains commentary which reflects the author's opinion.

Hallmark movies are known for their heartfelt and meaningful holiday stories and now they will be inviting LGBTQ characters into that fold.

The company announced they will now prioritize diversity going forward, which will include “projects featuring LGBTQ storylines, characters, and actors.”

“Diversity and inclusion is a top priority for us,” the statement said via Good Morning America. “We are committed to creating a Hallmark experience where everyone feels welcome.”

According to the report, the announcement is the result of an incident that occurred last year when Hallmark pulled a commercial featuring a gay couple. Hallmark’s parent company, Crown Media, said at the time they will partner with LGBTQ advocacy group GLAAD “to better represent the LGBTQ community across our portfolio of brands.”

At the time of the incident, Hallmark Cards CEO Mike Perry said: “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. We are truly sorry for the hurt and disappointment this has caused.”

“Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences,” he added per the report.

It is unclear if any LGBTQ films will be featured in this year’s holiday lineup, set to kick off on October 23. The seasonal lineup includes:

· “A Royal Holiday,” starring Laura Osnes, Aaron Tveit and Krystal Joy Brown

· “Jingle Bell Bride,” starring Julie Gonzalo and Ronnie Rowe

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· “A Christmas Tree Grows in Brooklyn,” starring Rochelle Aytes and Mark Taylor

· “If I Only Had Christmas,” starring Candace Cameron Bure

· “Deliver by Christmas,” starring Alvina August and Eion Bailey

· “On the 12th Date of Christmas,” starring Mallory Jansen and Tyler Hynes

· “Christmas Waltz,” starring Lacey Chabert

· “Christmas in Vienna,” starring Sarah Drew and Brennan Elliott

· “Christmas in Evergreen 4,” starring Rukiya Bernard and Holly Robinson Peete

· “Chateau Christmas,” starring Merritt Patterson and Luke Macfarlane

· “Cross Country Christmas,” starring Rachael Leigh Cook

· “Christmas Carnival,” starring Tamera Mowry-Housley

· “When Calls the Heart Christmas 2020,” starring Erin Krakow, Pascale Hutton, Jack Wagner, Kavan Smith, Chris McNally, Kevin McGarry, Paul Greene, Andrea Brooks and Martin Cummins

· “Christmas Tree Lane,” starring Alicia Witt and Andrew Walker

· “Holly & Ivy,” starring Janel Parrish, Jeremy Jordan, and Marisol Nichols

· “The Christmas Bow,” starring Lucia Micarelli and Michael Rady

· “Cranberry Christmas,” starring Nikki DeLoach and Benjamin Ayres

· “Christmas Doctor,” starring Holly Robinson Peete