Nike Takes Major Legal Action Over Lil Nas X ‘Satan’ Shoes

Nike annouced that they filed a trademark infringement lawsuit against MSCHF, according to The Daily Wire.

MSCHF is the shoe designer behind Lil Nas X’s “Satan” sneakers.

Lil Nas X, real name, Montero Lamont Hill is not named in the lawsuit.

MSCHF also recently released the “Jesus” shoe.

Nike claims that they had no involvement in either design.

Nike is concerned that there has been “significant confusion” about its involvement and approval of the Satan shoe.

“Nike’s trademark infringement suit against MSCHF — Lil Nas X was not named as a defendant in the complaint — comes after many believed it was involved with the Satan Shoes, despite the company releasing a statement over the weekend saying it had nothing to do the manufacture or sale of the sneakers.”

“The lawsuit argues that Nike must maintain control over its brand ‘by setting the record straight’ on what products bear its distinctive ‘SWOOSH’ logo.”

The lawsuit filed by Nike argues that its public image is suffering because of the controversy over Lil Nas X’s sneakers.

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“In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product,” the company said in the lawsuit suit.

“We don’t have any further details to share on pending legal matters,” Nike added.

“However, we can tell you we do not have a relationship with Lil Nas X or MSCHF.”

Nike “do[es] not have a relationship with Lil Nas or MSCHF. Nike did not design or release these shoes and we do not endorse them.”

At the cost of $1018 all 666 pairs of the “Satan” sneakers sold out in under a minute.

From The Daily Wire:

Nike is also clear about what it wants from MSCHF. The suit alleges that MSCHF infringed on Nike’s trademark “SWOOSH” logo, using it deliberately in order to drive interest in its sneakers, and Nike wants both financial damages and a permanent injunction, meaning Nike wants a federal judge to put a halt to sales of the “Satan” sneaker.

That will certainly have an impact on Lil Nas X’s bottom line even though he is not named as a defendant in Nike’s suit. As The Daily Wire reported earlier Monday.

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