Opinion | The author's opinion does not necessarily reflect Sarah Palin's view.
One of America’s most popular fast food chains is trying a brand new idea to significantly improve the drive-thru and digital walk-up process.
Chick-fil-A announced that they are testing a new drive-thru concept with the kitchen seated directly above the drive-thru. This allows cars to pass under the building and collect food as it’s sent down.
The restaurant also announced that they are testing locations without cash registers. Instead, some locations will be a “pickup hub” for customers to order through the mobile app.
Chick-fil-A is launching a new restaurant design in New York City and Atlanta pic.twitter.com/32j82MEgCa
— Evan (@StockMKTNewz) July 29, 2023
Food will be ready to go when customers reach the hub.
Chick-fil-A said in a statement, “Understanding this desire for convenience, the locations for these tests were intentionally selected with the customers in mind, giving them more control over their desired experience and cutting down wait-time, while continuing to provide genuine hospitality and care to every guest.”
Khalilah Cooper, the company’s executive director of restaurant design, said, “Digital orders make up more than half of total sales in some markets – and growing – so we know our customers have an appetite for convenience.”
“Chick-fil-A isn’t the first fast food company to test out novel ways to deliver meals,” the report found.
“Taco Bell earlier this year launched a two-story restaurant in Minneapolis that has a similar concept to the restaurant Chick-fil-A is bringing to Atlanta,” the report added.
Chick-fil-A plans to test 2 new restaurant concepts: https://t.co/GAJEsFNTpM pic.twitter.com/StHGIEmRjd
— WAFB (@WAFB) July 30, 2023
Jarret Persons, regional manager for Border Foods, which owns 170 Taco Bell locations, said, “The guest comes in, they pull up to the arrival monitor and they scan their phone. It checks in for orders prepared and assigns it to a lane.”
“Once the order is assigned to the lane, we just verify the customer’s name, we lift up the top of the lift, put the food in, push the two buttons and it’s on its way.”
The Taco Bell restaurant is reportedly using four drive-thru lanes.
